Sony BRAVIA 8 XR80P 77 inch 4K OLED HDR Smart TV

"Introducing the BRAVIA 8 OLED 4K HDR TV, for cinematic picture and sound with aesthetic appeal.

The pinnacle of picture precision, our OLED panel features over 8 million self-illuminating pixels - and it's now more beautiful than ever! XR Contrast Booster provides further enhancement, using a high luminance panel and temperature mapping to deliver true-to-life contrast - just as the movie creators intended you to see.

You’ll hear every creative detail too, as our Acoustic Surface Audio+ technology turns the screen into a speaker – just like a cinema screen!

Compatible with our latest soundbars, this TV can be the star of your BRAVIA Theatre! 360 Spatial Sound Mapping(1) creates phantom speakers all around you in a cinematic layout, Acoustic Center Sync(2) turns the TV into the centre speaker of your set-up, and you’ll enjoy intuitive, integrated control.

The BRAVIA 8 has been carefully created to blend with any interior, featuring our iconic One Slate Seamless Edge design, 4-way stand, clutter-free cable management, and new backlit Eco Remote(3).

Access over 10,000 apps and games on this Google TV(4) – you can even go hands-free with Voice Search(5)! Apple AirPlay 2(6) and Chromecast built-in(7) allow you to watch content from your smartphone on the big screen.

Made with the environment and your energy bills in mind, this TV is more energy efficient and features our new Eco Dashboard 2 for simple energy managment. In fact, it could help you save up to £237 on your energy bills(9). The TV is part-made from our own SORPLAS(8) recycled plastic, whilst the packaging is smaller and lighter to reduce C02 emissions(10).

Gamers will enjoy smooth, responsive gameplay, with 4K/120fps, VRR, and ALLM in HDMI 2.1(11), our quick-access Game Menu 2, Perfect for PS5® features(12), and PS Remote Play(13).

And finally, you can redeem 10 movies worth £139,90 in the SONY PICTURES CORE app(14), with 24 months of streaming. From IMAX® Enhanced to Dolby Atmos®(15) titles, there's no better way to see how incredible movies are on the BRAVIA 8!"

Introducing the BRAVIA 8 OLED 4K HDR TV, for cinematic picture and sound with aesthetic appeal.

Introducing the BRAVIA 8 OLED 4K HDR TV, for cinematic picture and sound in a slim design

"(1) This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries. HT-A7000 / HT-A5000 / HT-A3000 need optional rear speakers to use this feature. 
Optional rear speakers may not be available in all countries and regions.
(2) This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries.
(3) Made with 80% recycled plastic.
(4) User must accept Google Terms of Service ( http://www.google.com/policies/terms/ ), Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy ( http://www.google.com/policies/privacy/ ) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
(5) Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https://www.sony.net/tv-hf-ww/.
Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.
(6) Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc., registered in the U.S. and other countries and regions. To use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS, or macOS is recommended.
(7) Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app
Casting optimised for selected services only
(8) Rear cover and inner parts made from SORPLAS™ by up to 60%. Compared to FY18 models. The ratio may vary by model and size.
(9) K-77XR80 vs compared to EPREL registration number 1864991. Daily 4 hour usage and based on 10 years usage. Daily TV watching 2/3 SDR + 1/3 HDR content. (https://ec.europa.eu/commission/presscorner/detail/en/MEMO_10_696). Average £0.286 per kwh cost (https://commonslibrary.parliament.uk/research-briefings/cbp-9714/#:~:text=Under%20the%20current%20direct%20debit,53.4%20p%2Fday%20for%20electricity.)
(10) Our new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%. Compared to FY18 models. The ratio may vary by model and size.
(11) Game supporting 4K/120fps required.
The latest system software update on PS5® consoles is required for VRR to be available. 
The input lag time is measured with BRAVIA XR models via 4K/120fps game HDMI input based on internal conditions, and may differ in models, real-time usage environment or specific conditions. 4K: 3840 x 2160 pixels.
Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.
(12)  PS5® system sold separately. Design and specifications are subject to change without notice. “PlayStation” and ""PS5"" are registered trademarks or trademarks of Sony Interactive Entertainment Inc. 
(13) A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection.
Titles that require a VR headset (PlayStation®VR or PlayStation®VR2) or additional peripherals (other than a DUALSHOCK®4, DualSense™, or DualSense Edge™ wireless controller) are not compatible with PS Remote Play.
(14) Feature availability depends on regions and countries. Calculation based on average movie value for 10 movies.
(15) Available in English only"

"The pinnacle of picture precision, our OLED panel features over 8 million self-illuminating pixels - and it's now more beautiful than ever! Think of an intergalactic sky in an epic space movie - with each pixel independently and expertly controlled, the BRAVIA 8 catapults pure black backdrop, dazzling starlight, and expansive out-of-this-world colour into your living room, full of texture and realism for cinema-like visuals.

XR Contrast Booster further enhances these spectacular scenes. Using a high luminance panel and temperature mapping, dark areas are darker and bright areas are brighter to deliver true-to-life contrast - just as the movie creators intended you to see.

See over a billion vivid, real-world colours on this Sony TV! Whether you're watching a gritty documentary or fantasy epic, our expansive XR Triluminos Pro colour palette reproduces the subtle differences in shade, saturation, and hue that you'd see in real-life.

Rediscover detail! Even older movies are brought closer to 4K quality with our 4K upscaling technology. XR Clear Image uses zone division and dynamic frame analysis to minimise noise within a picture, so you can enjoy all your favourite movies without distractions.(1)

XR OLED Motion keeps sports and action scenes smooth, bright, and clear. It works by detecting and analysing movement across successive frames, inserting extra frames between the originals to create smoother scenes, judder and blur-free.

All of this is made possible by our XR Processor. Featuring a scene recognition system that understands how humans see and hear in real-life, each element is detected and analysed with masterly accuracy, then the picture is optimised for ultimate realism.

One of the best things about OLED is that the stunning colours are consistent and true from any viewing angle. Perfect for movie nights with the family or inviting friends over to watch the match, everyone gets the best seat in the house!

We use our major movie production expertise to bring the creator's vision home, collaborating with the world's top streaming studios to develop specific calibrated modes(2) for your favourites, including Netflix and Prime Video(3). The BRAVIA 8 meets rigorous standards to showcase IMAX® Enhanced(4) titles, and also features Dolby Vision®(5) and Dolby Atmos® - technologies straight out of the cinema, now on your TV."

The pinnacle of picture precision, our bright OLED panel features 8+ million self-illuminating pixels! XR Contrast Booster delivers true-to-life contrast, just as the movie creators intended.

The pinnacle of picture precision, bright OLED with 8+ million self-illuminating pixels! 

"(1) Upscaled, simulated and enhanced 4K images will vary based on source content.
(2) Requires separately sold Calman calibration software to be installed on your PC, a pattern generator, a meter (colorimeter, spectrophotometer etc.), and Calman for BRAVIA app to be downloaded from Google Play and installed on your TV. Internet needed to utilize app services on TV. Network services, content, and software of this product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees-, registration and credit card information.
(3) The service availability changes in regions and countries.
Feature available via a firmware update.
(4) IMAX® Enhanced content enables the full IMAX® Enhanced experience.
(5) Dolby Vision® content is compatible with streaming services such as Netflix, Amazon Video or compatible content device connected via HDMI input. Requires HDMI® cables sold separately."

"On the BRAVIA 8, the screen is the speaker - just like a cinema screen!

Our Acoustic Surface Audio+ technology combines actuators behind the screen that invisibly vibrate with our tweeters to ensure sound comes directly from where it's happening on-screen. Whether it's dialogue from a character's mouth, or an explosion in the distance, everything is perfectly in sync for full, cinematic immersion.

Voice Zoom 3 uses the latest in AI (Artificial Intelligence) machine learning to make dialogue and commentary easier to understand, so even faraway or muffled voices are crystal-clear. This feature even works when connecting one of our latest soundbars to your home theatre set-up.(1)

Everything gets the surround sound treatment on the BRAVIA 8 - even 2ch audio is upscaled to 5.1.2ch quality! 3D Surround Upscaling creates virtual sound from above and the sides using just the TV speakers. With Dolby Atmos® and DTS:X® support, you can experience the thrill of 360 Spatial Sound equipment too.

Simultaneous Audio Output(2) is a new feature that allows you to hear sound from the TV and a connected Bluetooth device at the same time. For example, you and your partner may require different volumes when watching a movie together, or you could even listen from the kitchen using your headphones."

On the BRAVIA 8, the screen is the speaker - just like a cinema screen! Voice Zoom 3(1) enhances dialogue and 3D Surround Upscaling gives everything the surround sound treatment.

On the BRAVIA 8, the screen is the speaker - just like a cinema screen! 

"(1) Applicable home theatre products: BRAVIA Theatre Quad, BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8. The feature will be available via a future firmware update.
(2) There may be interference between TV audio and speaker sound depending on usage conditions. "